"I was in my mid-20s at the time — my editor, David Snyder, called me into his office" and "handed me a small piece of a paper with a name and number on it and suggested I give the person a call."
Adam Lashinsky, senior editor at Fortune Magazine, missed an opportunity when he didn't call someone his boss told him to.(Internet)
"I don't remember exactly why I never called the person David suggested I call. Some matter of weeks later David called me into his office again, this time to show me an article in the Wall Street Journal on precisely the topic he had suggested I contact his source to discuss. He didn't yell at me, but he did let me know in clear language that I had screwed up. I was humiliated.
"After that moment, and to this day, when my boss suggests I contact someone, out of principle I treat this as the highest priority. I literally drop what I'm doing and pick up the phone — or, unlike then, write an email. Any number of things can and will still go wrong, but if you don't make the call you're not setting up yourself up for success."
Source: LinkedIn
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